Out-of-home advertising, often simply referred to as ‘out-of-home’ or ‘OOH’, is one of the longest-standing methods of reaching an audience for advertisers and it’s seeing a great resurgence. All of this is because of the developments in digital technology that allow advertisers much more freedom to grab the audience’s attention, and it’s working.
The ways with which we present information to a group or audience has come a long way, from the humble blackboard, through the whiteboard, and now to the ‘interactive whiteboard’. While already common in the classroom, these displays are becoming more and more of a feature in the workplace for their versatility.
Retail spaces have changed a lot over the years and, with the advancement of technology, we have seen the rise of experiential retail and all that comes along with it. One of these aspects is retail display solutions – digital display screens that beam rich content to store-goers for a myriad of different benefits.
EPOS systems are, naturally, much more common in retail than they used to be because of the rate that the technology is developing. If you don’t currently employ EPOS for your business, however, you may be wondering what all of the fuss is about.
Interactive whiteboards have become extremely common in schools in the past decade since an initiative from the government encouraged this technology to be added to replace traditional chalkboards and whiteboards. But, you may be wondering, are the benefits of this technology? How can they help students learn and improve a classroom environment?
Having worked in the Digital Signage sector for many years, it’s easy to assume you know what is going to happen from year to year. In this post, we look into the future of digital signage and explore some of the potential trends this technology could offer.
If you are reading this post, then you are most likely aware of the Digital Signage market place. It is well established here in the UK and far beyond. If you are considering whether or not digital signage is right for your business, you might be looking for some Digital Signage Statistics to back up your decision. Here are 9 of the most compelling stats for you to peruse: